{"id":606,"date":"2024-10-09T08:55:20","date_gmt":"2024-10-09T08:55:20","guid":{"rendered":"https:\/\/farahmourad.com\/?p=606"},"modified":"2024-10-11T13:38:55","modified_gmt":"2024-10-11T13:38:55","slug":"merging-contacts-aka-most-requested-feature","status":"publish","type":"post","link":"https:\/\/farahmourad.com\/index.php\/2024\/10\/09\/merging-contacts-aka-most-requested-feature\/","title":{"rendered":"Merging Contacts"},"content":{"rendered":"\n<div class=\"wp-block-group has-background\" style=\"background-color:#0b4e41\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-background\" style=\"background-color:#0b4e41\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-greenshift-blocks-container marquee_enabled gspb_container gspb_container-gsbp-83fa7f7\" id=\"gspb_container-id-gsbp-83fa7f7\"><div class=\"gspb_marquee_content\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-b16c570\" data-block-id=\"b16c570\"><style>.stk-b16c570 .stk-block-text__text{font-size:12px !important}@media screen and (max-width:1023px){.stk-b16c570 .stk-block-text__text{font-size:12px !important}}<\/style><p class=\"stk-block-text__text\"><span style=\"color: var(--stk-global-color-4771, #fff1ef);\" class=\"stk-highlight\">The most mentioned &amp; most requested feature of all time by our customer (~360 requests)<\/span><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-5b0a6f0\" data-block-id=\"5b0a6f0\"><style>.stk-5b0a6f0 .stk-block-text__text{font-size:12px !important}@media screen and (max-width:1023px){.stk-5b0a6f0 .stk-block-text__text{font-size:12px !important}}<\/style><p class=\"stk-block-text__text\"><span style=\"color: var(--stk-global-color-4771, #fff1ef);\" class=\"stk-highlight\">The most anticipated problem area by public voting (~100 votes on Product Board portal)<\/span><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-3a0247f\" data-block-id=\"3a0247f\"><style>.stk-3a0247f .stk-block-text__text{font-size:12px !important}@media screen and (max-width:1023px){.stk-3a0247f .stk-block-text__text{font-size:12px !important}}<\/style><p class=\"stk-block-text__text\"><span style=\"color: var(--stk-global-color-4771, #fff1ef);\" class=\"stk-highlight\">A request mentioned by nearly all customers in the user interviews that we\u2019ve had<\/span><\/p><\/div>\n<\/div><div class=\"gspb_marquee_content\" aria-hidden=\"true\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-b16c570\" data-block-id=\"b16c570\"><style>.stk-b16c570 .stk-block-text__text{font-size:12px !important}@media screen and (max-width:1023px){.stk-b16c570 .stk-block-text__text{font-size:12px !important}}<\/style><p class=\"stk-block-text__text\"><span style=\"color: var(--stk-global-color-4771, #fff1ef);\" class=\"stk-highlight\">The most mentioned &amp; most requested feature of all time by our customer (~360 requests)<\/span><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-5b0a6f0\" data-block-id=\"5b0a6f0\"><style>.stk-5b0a6f0 .stk-block-text__text{font-size:12px !important}@media screen and (max-width:1023px){.stk-5b0a6f0 .stk-block-text__text{font-size:12px !important}}<\/style><p class=\"stk-block-text__text\"><span style=\"color: var(--stk-global-color-4771, #fff1ef);\" class=\"stk-highlight\">The most anticipated problem area by public voting (~100 votes on Product Board portal)<\/span><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-3a0247f\" data-block-id=\"3a0247f\"><style>.stk-3a0247f .stk-block-text__text{font-size:12px !important}@media screen and (max-width:1023px){.stk-3a0247f .stk-block-text__text{font-size:12px !important}}<\/style><p class=\"stk-block-text__text\"><span style=\"color: var(--stk-global-color-4771, #fff1ef);\" class=\"stk-highlight\">A request mentioned by nearly all customers in the user interviews that we\u2019ve had<\/span><\/p><\/div>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"874\" src=\"https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/image-7-1024x874.png\" alt=\"\" class=\"wp-image-973\" srcset=\"https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/image-7-1024x874.png 1024w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/image-7-300x256.png 300w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/image-7-768x656.png 768w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/image-7-1536x1311.png 1536w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/image-7-2048x1748.png 2048w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/image-7-320x273.png 320w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<div class=\"wp-block-stackable-tabs stk-block-tabs stk-block stk-34e46ee\" data-initial-tab=\"1\" data-block-id=\"34e46ee\"><style>.stk-34e46ee .stk-block-tab-content .stk-block-content .stk-block-column[hidden]{display:none !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-block-tabs--horizontal stk-block-tabs--fade stk-content-align stk-34e46ee-column\">\n<div class=\"wp-block-stackable-tab-labels stk-block-tab-labels stk-block stk-381c673\" data-block-id=\"381c673\"><style>.stk-381c673{overflow:hidden !important;box-shadow:inset 0px -1px 0px 0px #0000001a !important}.stk-381c673 .stk-block-tab-labels__text{color:var(--stk-global-color-77002,#d7f1ee) !important}.stk-381c673 .stk-block-tabs__tab{color:var(--stk-global-color-77002,#d7f1ee) !important;border-style:solid !important;border-color:transparent !important;border-top-width:0px !important;border-right-width:0px !important;border-bottom-width:2px !important;border-left-width:0px !important}.stk-381c673 .stk-block-tabs__tab.stk-block-tabs__tab--active .stk-block-tab-labels__text{color:var(--stk-global-color-4771,#fff1ef) !important}.stk-381c673 .stk-block-tabs__tab .stk--inner-svg svg:last-child,.stk-381c673 .stk-block-tabs__tab .stk--inner-svg svg:last-child :is(g,path,rect,polygon,ellipse){fill:#909090 !important}.stk-381c673 .stk-block-tabs__tab:not(.stk-block-tabs__tab--active):hover .stk--inner-svg svg:last-child,.stk-381c673 .stk-block-tabs__tab:not(.stk-block-tabs__tab--active):hover .stk--inner-svg svg:last-child :is(g,path,rect,polygon,ellipse){fill:#909090 !important}.stk-381c673 .stk-block-tabs__tab.stk-block-tabs__tab--active{border-color:var(--stk-global-color-4771,#fff1ef) !important}.stk-381c673 .stk-block-tabs__tab.stk-block-tabs__tab--active .stk--inner-svg svg:last-child,.stk-381c673 .stk-block-tabs__tab.stk-block-tabs__tab--active .stk--inner-svg svg:last-child :is(g,path,rect,polygon,ellipse){fill:#000000 !important}.stk-381c673 .stk-block-tabs__tab.stk-block-tabs__tab--active:hover .stk--inner-svg svg:last-child,.stk-381c673 .stk-block-tabs__tab.stk-block-tabs__tab--active:hover .stk--inner-svg svg:last-child :is(g,path,rect,polygon,ellipse){fill:#000000 !important}<\/style><div class=\"stk-block-tab-labels__wrapper\" role=\"tablist\"><button class=\"stk-block-tabs__tab\" role=\"tab\"><div class=\"stk-block-tab-labels__text\"><span>Problem<\/span><\/div><\/button><button class=\"stk-block-tabs__tab\" role=\"tab\"><div class=\"stk-block-tab-labels__text\"><span>Role<\/span><\/div><\/button><button class=\"stk-block-tabs__tab\" role=\"tab\"><div class=\"stk-block-tab-labels__text\"><span>Hypothesis<\/span><\/div><\/button><button class=\"stk-block-tabs__tab\" role=\"tab\"><div class=\"stk-block-tab-labels__text\"><span>Outcome<\/span><\/div><\/button><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-tab-content stk-block-tab-content stk-block stk-32b3d37\" data-block-id=\"32b3d37\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-32b3d37-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1862b34\" data-v=\"4\" role=\"tabpanel\" data-block-id=\"1862b34\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1862b34-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-1862b34-inner-blocks\">\n<ul style=\"color:#fff1ef\" class=\"wp-block-list has-text-color has-link-color wp-elements-b7e12e6b0c7a37fbfb0fe13cf49b3b0c\">\n<li class=\"has-small-font-size\"><span style=\"color: var(--stk-global-color-4771, #fff1ef);\" class=\"stk-highlight\">Users struggle to <strong>consolidate multiple contact details<\/strong> like email addresses, phone numbers, and third-party usernames.<\/span><\/li>\n\n\n\n<li class=\"has-small-font-size\"><span style=\"color: var(--stk-global-color-4771, #fff1ef);\" class=\"stk-highlight\">Interactions from different channels (e.g., phone and email) are treated as <strong>separate contacts<\/strong>, causing redundancies<\/span>.<\/li>\n\n\n\n<li class=\"has-small-font-size\"><span style=\"color: var(--stk-global-color-4771, #fff1ef);\" class=\"stk-highlight\">This leads to <strong>confusion, inefficiencies,<\/strong> and difficulty in managing customer relationships<\/span> and conversations<\/li>\n\n\n\n<li class=\"has-small-font-size\"><span style=\"color: var(--stk-global-color-4771, #fff1ef);\" class=\"stk-highlight\">Users need a way to streamline contact management to provide a <strong>more organized and optimized<\/strong> experience.<\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-67c5e5d\" data-v=\"4\" role=\"tabpanel\" data-block-id=\"67c5e5d\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-67c5e5d-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-67c5e5d-inner-blocks\">\n<ul style=\"color:#fff1ef\" class=\"wp-block-list has-text-color has-link-color wp-elements-ac53b8db6a9beff48b0b95bd9bea38e4\">\n<li class=\"has-small-font-size\">Problem discovery along with the product manager<\/li>\n\n\n\n<li class=\"has-small-font-size\">Lead the ideation workshops with the team<\/li>\n\n\n\n<li class=\"has-small-font-size\">Validation with engineering<\/li>\n\n\n\n<li class=\"has-small-font-size\">Low-fidelity and high-fidelity wire frames <\/li>\n\n\n\n<li class=\"has-small-font-size\">Prototyping all phases<\/li>\n\n\n\n<li class=\"has-small-font-size\">Usability testing with internal users and customers<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-9e7ad3f\" data-v=\"4\" role=\"tabpanel\" data-block-id=\"9e7ad3f\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-9e7ad3f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-9e7ad3f-inner-blocks\">\n<figure><\/figure>\n\n\n\n<ul style=\"color:#fff1ef\" class=\"wp-block-list has-text-color has-link-color wp-elements-4866d2023f7e0db4255866910d617742\">\n<li class=\"has-small-font-size\"><strong>Hypothesis 1<\/strong>: Merging contact data will give admins and agents a <strong>clearer database<\/strong> of customers, resulting in a comprehensive <strong>view of conversations<\/strong> and all necessary information in one place.<\/li>\n\n\n\n<li class=\"has-small-font-size\"><strong>Hypothesis 2<\/strong>: Contact merging will <strong>reduce time spent<\/strong> on conversations and eliminate friction caused by <strong>manually duplicating contacts<\/strong>. This will help users maintain an <strong>omni-channel view<\/strong> of the customer profile.<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-62b80e3\" data-v=\"4\" role=\"tabpanel\" data-block-id=\"62b80e3\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-62b80e3-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-62b80e3-inner-blocks\">\n<ul style=\"color:#fff1ef\" class=\"wp-block-list has-text-color has-link-color wp-elements-be2ab41f185b3662689b341c3f43e234\">\n<li class=\"has-small-font-size\"><strong>User Outcomes:<\/strong><\/li>\n\n\n\n<li class=\"has-small-font-size\">Users will recognize customers across all channels and have a <strong>complete view<\/strong> of interactions.<\/li>\n\n\n\n<li class=\"has-small-font-size\">They\u2019ll manage contacts more efficiently, saving time and improving customer service.<\/li>\n\n\n\n<li class=\"has-small-font-size\"><strong>Business outcomes:<\/strong><\/li>\n\n\n\n<li class=\"has-small-font-size\">Less time spent on managing contacts and tracking conversations. <\/li>\n\n\n\n<li class=\"has-small-font-size\">A cleaner database with reduced duplication.<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-fab831b\" data-v=\"4\" role=\"tabpanel\" data-block-id=\"fab831b\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-fab831b-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-fab831b-inner-blocks\"><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-48c2c4f0 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-b51d759\" data-block-id=\"b51d759\"><style>.stk-b51d759{margin-bottom:0px !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-b51d759-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-8910898\" data-v=\"4\" data-block-id=\"8910898\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-8910898-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-8910898-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-9ca3949\" id=\"strong-span-style-color-var-stk-global-color-4771-fff-1-ef-class-stk-highlight-example-of-the-problem-span-strong\" data-block-id=\"9ca3949\"><style>.stk-9ca3949 .stk-block-heading__text{color:var(--stk-global-color-4771,#fff1ef) !important}<\/style><h3 class=\"stk-block-heading__text has-text-color\"><strong><span style=\"color: var(--stk-global-color-4771, #fff1ef);\" class=\"stk-highlight\">Example of the problem<\/span><\/strong><\/h3><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-4745746\" id=\"gspb_image-id-gsbp-4745746\"><img decoding=\"async\" src=\"https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-13-at-20.54.31.png\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"840\" title=\"\" data-aos=\"fade-up\" data-aos-easing=\"ease\" data-aos-duration=\"800\" data-aos-once=\"true\"\/><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\"><span style=\"color: var(--stk-global-color-4771, #fff1ef);\" class=\"stk-highlight\">There are <strong>two duplicate contacts of the same person, Jake Harper<\/strong>. Their history and conversation log is not consolidated into one and there is no way to merge them. They are <strong>treated as two separate conversations <\/strong>\ud83d\ude15 \ud83d\ude40<\/span><\/p>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-81dc8709\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-1171008\" id=\"span-style-color-var-stk-global-color-4771-fff-1-ef-class-stk-highlight-strong-product-board-user-requests-strong-span\" data-block-id=\"1171008\"><h3 class=\"stk-block-heading__text\"><span style=\"color: var(--stk-global-color-4771, #fff1ef);\" class=\"stk-highlight\"><strong>ProductBoard user requests <\/strong> <\/span><\/h3><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-swiper gs-swiper gspb_slider-id-gsbp-f23e16c\" style=\"position:relative\"><div class=\"gs-swiper-init\" data-slidesperview=\"1\" data-spacebetween=\"10\" data-spacebetweenmd=\"10\" data-spacebetweensm=\"10\" data-spacebetweenxs=\"10\" data-speed=\"400\" data-loop=\"false\" data-vertical=\"false\" data-verticalheight=\"500px\" data-autoheight=\"false\" data-grabcursor=\"true\" data-freemode=\"false\" data-centered=\"false\" data-autoplay=\"true\" data-autodelay=\"4000\" data-effect=\"\" data-coverflowshadow=\"false\" data-clickablebullets=\"true\"><div class=\"swiper\"><div class=\"swiper-wrapper\">\n<div class=\"swiper-slide\"><div class=\"wp-block-greenshift-blocks-swipe swiper-slide-inner gspb_sliderinner-id-gsbp-ae40792\"><div class=\"slider-content-zone\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"318\" src=\"https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-13-at-20.48.13-1-1024x318.png\" alt=\"\" class=\"wp-image-665\" style=\"width:602px;height:auto\" srcset=\"https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-13-at-20.48.13-1-1024x318.png 1024w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-13-at-20.48.13-1-300x93.png 300w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-13-at-20.48.13-1-768x238.png 768w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-13-at-20.48.13-1-320x99.png 320w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-13-at-20.48.13-1.png 1122w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"swiper-slide\"><div class=\"wp-block-greenshift-blocks-swipe swiper-slide-inner gspb_sliderinner-id-gsbp-043c20a\"><div class=\"slider-content-zone\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"277\" src=\"https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-13-at-20.48.34-1024x277.png\" alt=\"\" class=\"wp-image-799\" style=\"width:634px;height:auto\" srcset=\"https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-13-at-20.48.34-1024x277.png 1024w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-13-at-20.48.34-300x81.png 300w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-13-at-20.48.34-768x208.png 768w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-13-at-20.48.34-320x87.png 320w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-13-at-20.48.34.png 1478w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"swiper-slide\"><div class=\"wp-block-greenshift-blocks-swipe swiper-slide-inner gspb_sliderinner-id-gsbp-d82c0af\"><div class=\"slider-content-zone\">\n<figure class=\"wp-block-image size-large is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"361\" src=\"https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-13-at-20.48.42-1024x361.png\" alt=\"\" class=\"wp-image-667\" style=\"width:589px;height:auto\" srcset=\"https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-13-at-20.48.42-1024x361.png 1024w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-13-at-20.48.42-300x106.png 300w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-13-at-20.48.42-768x271.png 768w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-13-at-20.48.42-320x113.png 320w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-13-at-20.48.42.png 1090w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"swiper-slide\"><div class=\"wp-block-greenshift-blocks-swipe swiper-slide-inner gspb_sliderinner-id-gsbp-6834dcc\"><div class=\"slider-content-zone\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"410\" src=\"https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-13-at-20.48.50-1024x410.png\" alt=\"\" class=\"wp-image-668\" style=\"width:532px;height:auto\" srcset=\"https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-13-at-20.48.50-1024x410.png 1024w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-13-at-20.48.50-300x120.png 300w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-13-at-20.48.50-768x307.png 768w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-13-at-20.48.50-320x128.png 320w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-13-at-20.48.50.png 1084w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"swiper-slide\"><div class=\"wp-block-greenshift-blocks-swipe swiper-slide-inner gspb_sliderinner-id-gsbp-c6f6de3\"><div class=\"slider-content-zone\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"398\" src=\"https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-13-at-20.49.15-1-1024x398.png\" alt=\"\" class=\"wp-image-801\" style=\"width:555px;height:auto\" srcset=\"https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-13-at-20.49.15-1-1024x398.png 1024w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-13-at-20.49.15-1-300x117.png 300w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-13-at-20.49.15-1-768x298.png 768w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-13-at-20.49.15-1-320x124.png 320w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-13-at-20.49.15-1.png 1050w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div><div class=\"swiper-pagination\"><\/div><div class=\"swiper-button-prev\"><\/div><div class=\"swiper-button-next\"><\/div><div class=\"swiper-scrollbar\"><\/div><\/div><\/div>\n\n\n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:13px\"><span style=\"color: var(--stk-global-color-4771, #fff1ef);\" class=\"stk-highlight\"><strong>Simple Primary 1st Goal:<\/strong> Allow gents to easily&nbsp;<strong>merge&nbsp;two duplicate&nbsp;contacts<\/strong>&nbsp;for a cleaner and organised&nbsp;contact&nbsp;list and conversations. Moreover, with this functionality, the agent will be able to <strong>add multiple fields<\/strong>(like phone numbers, emails, etc) in the&nbsp;contact&nbsp;card.<\/span><\/p>\n\n\n\n<div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-dd705ab3 default uagb-is-root-container\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-5b23e25\" id=\"strong-span-style-color-var-stk-global-color-4771-fff-1-ef-class-stk-highlight-discovery-workshop-span-strong\" data-block-id=\"5b23e25\"><style>.stk-5b23e25 .stk-block-heading__text{color:var(--stk-global-color-79783,#3c29a2) !important}<\/style><h3 class=\"stk-block-heading__text has-text-color stk-block-heading--use-theme-margins\"><strong><span style=\"color: var(--stk-global-color-4771, #fff1ef);\" class=\"stk-highlight\">Discovery workshop <\/span><\/strong><\/h3><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-1fe97d42\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2658\" height=\"1408\" src=\"https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-13-at-21.36.41.png\" alt=\"\" class=\"wp-image-672\" style=\"width:409px;height:auto\" srcset=\"https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-13-at-21.36.41.png 2658w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-13-at-21.36.41-300x159.png 300w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-13-at-21.36.41-1024x542.png 1024w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-13-at-21.36.41-768x407.png 768w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-13-at-21.36.41-1536x814.png 1536w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-13-at-21.36.41-2048x1085.png 2048w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-13-at-21.36.41-320x170.png 320w\" sizes=\"auto, (max-width: 2658px) 100vw, 2658px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-e998d74a\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1988\" height=\"972\" src=\"https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-13-at-21.36.57.png\" alt=\"\" class=\"wp-image-673\" style=\"width:449px;height:auto\" srcset=\"https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-13-at-21.36.57.png 1988w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-13-at-21.36.57-300x147.png 300w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-13-at-21.36.57-1024x501.png 1024w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-13-at-21.36.57-768x376.png 768w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-13-at-21.36.57-1536x751.png 1536w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-13-at-21.36.57-320x156.png 320w\" sizes=\"auto, (max-width: 1988px) 100vw, 1988px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-f56342b\" id=\"strong-span-style-color-var-stk-global-color-4771-fff-1-ef-class-stk-highlight-entry-points-span-strong\" data-block-id=\"f56342b\"><style>.stk-f56342b .stk-block-heading__text{color:var(--stk-global-color-79783,#3c29a2) !important}<\/style><h3 class=\"stk-block-heading__text has-text-color has-text-align-left stk-block-heading--use-theme-margins\"><strong><span style=\"color: var(--stk-global-color-4771, #fff1ef);\" class=\"stk-highlight\">Entry points<\/span><\/strong><\/h3><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2126\" height=\"1352\" src=\"https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-13-at-21.49.04.png\" alt=\"\" class=\"wp-image-679\" style=\"width:758px;height:auto\" srcset=\"https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-13-at-21.49.04.png 2126w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-13-at-21.49.04-300x191.png 300w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-13-at-21.49.04-1024x651.png 1024w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-13-at-21.49.04-768x488.png 768w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-13-at-21.49.04-1536x977.png 1536w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-13-at-21.49.04-2048x1302.png 2048w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-13-at-21.49.04-320x203.png 320w\" sizes=\"auto, (max-width: 2126px) 100vw, 2126px\" \/><\/figure>\n<\/div>\n\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-accordion gs-accordion gspb_accordion-id-gsbp-ba9e085\" id=\"gspb_accordion-id-gsbp-ba9e085\" itemscope itemtype=\"\">\n<div class=\"wp-block-greenshift-blocks-accordionitem gs-accordion-item gspb_accordionitem-gsbp-58dff45 gsclose\" id=\"gspb_accordionitem-gsbp-58dff45\" itemscope><div class=\"gs-accordion-item__title\" aria-expanded=\"false\" role=\"button\" tabindex=\"0\" aria-controls=\"gspb-accordion-item-content-gsbp-58dff45\"><span class=\"icontitle\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"15\" height=\"15\" viewBox=\"0 0 1280 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M1184 0h-1088c-53.019 0-96 42.981-96 96v0 640c0 53.019 42.981 96 96 96v0h480v64h-352c-17.673 0-32 14.327-32 32v0 64c0 17.673 14.327 32 32 32v0h832c17.673 0 32-14.327 32-32v0-64c0-17.673-14.327-32-32-32v0h-352v-64h480c53.019 0 96-42.981 96-96v0-640c0-53.019-42.981-96-96-96v0zM1152 704h-1024v-576h1024z\"><\/path><\/svg><\/span><div class=\"gs-accordion-item__heading\"><span style=\"color: var(--stk-global-color-55297, #0b4e41);\" class=\"stk-highlight\">  Initial prototype and usability testing <em>(had usability issues, was not implemented)<\/em> <em>&#8211; expand to view<\/em><\/span><\/div><meta itemprop=\"name\" content=\"<span style=&quot;color: var(--stk-global-color-55297, #0b4e41);&quot; class=&quot;stk-highlight&quot;&gt;  Initial prototype and usability testing <em&gt;(had usability issues, was not implemented)<\/em&gt; <em&gt;- expand to view<\/em&gt;<\/span&gt;\"\/><span class=\"iconfortoggle\"><span class=\"gs-iconbefore\"><\/span><span class=\"gs-iconafter\"><\/span><\/span><\/div><div class=\"gs-accordion-item__content\" itemscope id=\"gspb-accordion-item-content-gsbp-58dff45\" aria-hidden=\"true\"><div class=\"gs-accordion-item__text\" itemprop=\"text\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"480\" src=\"https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Core-Merging-Contacts-1-1024x480.png\" alt=\"\" class=\"wp-image-690\" style=\"width:732px;height:auto\" srcset=\"https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Core-Merging-Contacts-1-1024x480.png 1024w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Core-Merging-Contacts-1-300x141.png 300w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Core-Merging-Contacts-1-768x360.png 768w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Core-Merging-Contacts-1-1536x719.png 1536w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Core-Merging-Contacts-1-2048x959.png 2048w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Core-Merging-Contacts-1-320x150.png 320w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-f6367c9\" data-block-id=\"f6367c9\"><style>.stk-f6367c9 .stk-img-wrapper{width:100% !important;height:116px !important}.stk-f6367c9 .stk-img-figcaption{font-size:13px !important;color:var(--stk-global-color-79783,#3c29a2) !important;text-align:center !important}@media screen and (max-width:1023px){.stk-f6367c9 .stk-img-figcaption{font-size:13px !important}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-706\" src=\"https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/testers-1.png\" width=\"1904\" height=\"778\" srcset=\"https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/testers-1.png 1904w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/testers-1-300x123.png 300w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/testers-1-1024x418.png 1024w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/testers-1-768x314.png 768w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/testers-1-1536x628.png 1536w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/testers-1-320x131.png 320w\" sizes=\"auto, (max-width: 1904px) 100vw, 1904px\" \/><\/span><figcaption class=\"has-text-color stk-img-figcaption\">users&#8217; feedback <\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"gspb_button_wrapper gspb_button-id-gsbp-04b23b7\" id=\"gspb_button-id-gsbp-04b23b7\"><a class=\"wp-block-greenshift-blocks-buttonbox gspb-buttonbox wp-element-button\" href=\"https:\/\/www.figma.com\/proto\/VO1JNwXtDI1xheYerLNSBu\/Merge-Contact-Data?page-id=273%3A16552&amp;node-id=273-17084&amp;viewport=105%2C361%2C0.12&amp;scaling=min-zoom&amp;starting-point-node-id=273%3A17084&amp;show-proto-sidebar=1&amp;t=nEGlOyTaTxmOWb4h-1\" target=\"_blank\" rel=\"noopener\"><span class=\"gspb-buttonbox-textwrap\"><span class=\"gspb-buttonbox-text\"><span class=\"gspb-buttonbox-title\"><strong>Try the prototype from here! <\/strong><\/span><\/span><\/span><\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-stackable-timeline stk-block-timeline stk-block-timeline--left stk-block stk-b16eb1c\" data-block-id=\"b16eb1c\"><style>.stk-b16eb1c .stk-block-timeline__date{font-size:25px !important;color:var(--stk-global-color-79783,#3c29a2) !important;font-family:\"Poppins\",Sans-serif !important}.stk-b16eb1c,.stk-b16eb1c ~ .stk-block-timeline{--line-accent-bg-location:37% !important}.stk-b16eb1c{--line-bg-width:4px !important;--content-line:38px !important;--line-accent-bg-color:var(--stk-global-color-19790,#e29898) !important;--line-bg-color:var(--stk-global-color-4771,#fff1ef) !important}@media screen and (max-width:1023px){.stk-b16eb1c .stk-block-timeline__date{font-size:25px !important}}@media screen and (max-width:767px){.stk-b16eb1c .stk-inner-blocks:after{top:16px !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-b16eb1c-column\"><div class=\"has-text-color stk-block-timeline__date\"><strong><span style=\"color: var(--stk-global-color-19790, #e29898);\" class=\"stk-highlight\">Phase 1<\/span><\/strong><\/div><div class=\"stk-block-timeline__middle\"><\/div><div class=\"stk-block-timeline__content\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-78a33da\" data-v=\"4\" data-block-id=\"78a33da\"><style>.stk-78a33da-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-78a33da-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-78a33da-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-b75708a\" data-block-id=\"b75708a\"><style>.stk-b75708a .stk-block-text__text{font-size:13px !important}@media screen and (max-width:1023px){.stk-b75708a .stk-block-text__text{font-size:13px !important}}<\/style><p class=\"stk-block-text__text\"><span style=\"color: var(--stk-global-color-4771, #fff1ef);\" class=\"stk-highlight\">Allow for merging a contact with an email only with a contact with a phone number only and a contact with a phone number only with a contact with an email only. (technically complex to start with having multiple contact points)<\/span><\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-timeline stk-block-timeline stk-block-timeline--left stk-block stk-a365dde\" data-block-id=\"a365dde\"><style>.stk-a365dde .stk-block-timeline__date{font-size:25px !important;color:var(--stk-global-color-79783,#3c29a2) !important;font-family:\"Poppins\",Sans-serif !important}.stk-a365dde,.stk-a365dde ~ .stk-block-timeline{--line-accent-bg-location:37% !important}.stk-a365dde{--line-bg-width:4px !important;--content-line:38px !important;--line-accent-bg-color:var(--stk-global-color-19790,#e29898) !important;--line-bg-color:var(--stk-global-color-4771,#fff1ef) !important}@media screen and (max-width:1023px){.stk-a365dde .stk-block-timeline__date{font-size:25px !important}}@media screen and (max-width:767px){.stk-a365dde .stk-inner-blocks:after{top:16px !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-a365dde-column\"><div class=\"has-text-color stk-block-timeline__date\"><strong><span style=\"color: var(--stk-global-color-19790, #e29898);\" class=\"stk-highlight\">Phase 2<\/span><\/strong><\/div><div class=\"stk-block-timeline__middle\"><\/div><div class=\"stk-block-timeline__content\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-90e3e9a\" data-v=\"4\" data-block-id=\"90e3e9a\"><style>.stk-90e3e9a-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-90e3e9a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-90e3e9a-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-fadcea9\" data-block-id=\"fadcea9\"><style>.stk-fadcea9 .stk-block-text__text{font-size:13px !important}@media screen and (max-width:1023px){.stk-fadcea9 .stk-block-text__text{font-size:13px !important}}<\/style><p class=\"stk-block-text__text\"><span style=\"color: var(--stk-global-color-4771, #fff1ef);\" class=\"stk-highlight\">Allow for merging contacts with multiple contact points enabling contacts to have multiple emails and phones.<\/span><\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-timeline stk-block-timeline stk-block-timeline--left stk-block stk-41360b8\" data-block-id=\"41360b8\"><style>.stk-41360b8{margin-bottom:1px !important;--line-bg-width:4px !important;--content-line:38px !important;--line-accent-bg-color:var(--stk-global-color-19790,#e29898) !important;--line-bg-color:var(--stk-global-color-4771,#fff1ef) !important}.stk-41360b8 .stk-block-timeline__date{font-size:25px !important;color:var(--stk-global-color-79783,#3c29a2) !important;font-family:\"Poppins\",Sans-serif !important}.stk-41360b8,.stk-41360b8 ~ .stk-block-timeline{--line-accent-bg-location:37% !important}@media screen and (max-width:1023px){.stk-41360b8 .stk-block-timeline__date{font-size:25px !important}}@media screen and (max-width:767px){.stk-41360b8 .stk-inner-blocks:after{top:16px !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-41360b8-column\"><div class=\"has-text-color stk-block-timeline__date\"><strong><span style=\"color: var(--stk-global-color-19790, #e29898);\" class=\"stk-highlight\">Phase 3<\/span><\/strong><\/div><div class=\"stk-block-timeline__middle\"><\/div><div class=\"stk-block-timeline__content\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-3f2aa4d\" data-v=\"4\" data-block-id=\"3f2aa4d\"><style>.stk-3f2aa4d-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-3f2aa4d-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-3f2aa4d-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7181e2a\" data-block-id=\"7181e2a\"><style>.stk-7181e2a .stk-block-text__text{font-size:13px !important}@media screen and (max-width:1023px){.stk-7181e2a .stk-block-text__text{font-size:13px !important}}<\/style><p class=\"stk-block-text__text\"><span style=\"color: var(--stk-global-color-4771, #fff1ef);\" class=\"stk-highlight\">Include social media handles and accounts<\/span><\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-34ffc181\"><h3 class=\"uagb-heading-text\"><strong><span style=\"color: var(--stk-global-color-79783, #3c29a2);\" class=\"stk-highlight\">Phase 1<\/span><\/strong> <\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-57e97ed\" data-block-id=\"57e97ed\"><style>.stk-57e97ed .stk-block-text__text{font-size:13px !important;color:var(--stk-global-color-79783,#3c29a2) !important}@media screen and (max-width:1023px){.stk-57e97ed .stk-block-text__text{font-size:13px !important}}<\/style><p class=\"stk-block-text__text has-text-color\">This prototype was user tested with our internal support team and externally with customers and then it went to production<\/p><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Merge_4.gif\" alt=\"\" class=\"wp-image-768\"\/><\/figure>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-beb7ebad default uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-2f5f610e\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7048d89\" data-block-id=\"7048d89\"><style>.stk-7048d89 .stk-block-text__text{font-size:13px !important}@media screen and (max-width:1023px){.stk-7048d89 .stk-block-text__text{font-size:13px !important}}<\/style><p class=\"stk-block-text__text\"><span style=\"color: var(--stk-global-color-79783, #3c29a2);\" class=\"stk-highlight\">The implemented modal will not work in the case of having multiple phone numbers, emails, and social media accounts. Having to repeat all fields twice such as &#8220;First Name&#8221;, &#8220;Phone&#8221;, etc is also taking so much space. <strong>We need an alternative.<\/strong><\/span><\/p><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-8f3b0dfc\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-821fa9a\" id=\"gspb_image-id-gsbp-821fa9a\"><img decoding=\"async\" src=\"https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/modelMergeCompare-1.png\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"2816\" height=\"2540\" data-aos=\"fade-up\" data-aos-easing=\"ease\" data-aos-duration=\"800\" data-aos-once=\"true\"\/><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-deb3e7f\" data-block-id=\"deb3e7f\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-d1d95026 default uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-4ab5485e\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-a90e5b8\" id=\"gspb_image-id-gsbp-a90e5b8\"><img decoding=\"async\" src=\"https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Merging-Table.png\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"2945\" height=\"1504\" data-aos=\"fade-up\" data-aos-easing=\"ease\" data-aos-duration=\"800\" data-aos-once=\"true\"\/><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-30fbdb6f\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-9f1a68e\" data-block-id=\"9f1a68e\"><style>.stk-9f1a68e{align-items:center !important;display:flex !important}.stk-9f1a68e .stk-block-text__text{font-size:13px !important}@media screen and (max-width:1023px){.stk-9f1a68e .stk-block-text__text{font-size:13px !important}}<\/style><p class=\"stk-block-text__text has-text-align-left\"><span style=\"color: var(--stk-global-color-79783, #3c29a2);\" class=\"stk-highlight\">Switched to a table with expandable cells to make the merging experience scalable   for when we need to merge 2+ contacts. This <strong>allows for multiple contact points <\/strong>across different channels and <strong>reduces redundancies such as repeating information such as &#8220;First Name&#8221;<\/strong> in every card like the previous experience<\/span><\/p><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-311095db\"><h3 class=\"uagb-heading-text\"><strong><span style=\"color: var(--stk-global-color-79783, #3c29a2);\" class=\"stk-highlight\">Phase 2 : Multiple Contact Points<\/span><\/strong><br><\/h3><\/div>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"gspb_button_wrapper gspb_button-id-gsbp-261e9ff\" id=\"gspb_button-id-gsbp-261e9ff\"><a class=\"wp-block-greenshift-blocks-buttonbox gspb-buttonbox wp-element-button\" href=\"https:\/\/www.figma.com\/proto\/VO1JNwXtDI1xheYerLNSBu\/Merge-Contact-Data?page-id=1829%3A33483&amp;node-id=1918-39419&amp;node-type=frame&amp;viewport=-27%2C231%2C0.06&amp;t=SlnZwSWBuTKMWCRk-1&amp;scaling=min-zoom&amp;content-scaling=fixed&amp;starting-point-node-id=1918%3A39419\" target=\"_blank\" rel=\"noopener\"><span class=\"gspb-buttonbox-textwrap\"><span class=\"gspb-buttonbox-text\"><span class=\"gspb-buttonbox-title\"><strong>Try the prototype from here! <\/strong><\/span><\/span><\/span><\/a><\/div>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Merge_7.gif\" alt=\"\" class=\"wp-image-784\" style=\"width:840px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-6eef12c\" data-block-id=\"6eef12c\"><style>.stk-6eef12c{margin-bottom:21px !important}.stk-6eef12c .stk-block-text__text{font-size:13px !important}@media screen and (max-width:1023px){.stk-6eef12c .stk-block-text__text{font-size:13px !important}}<\/style><p class=\"stk-block-text__text\"><span style=\"color: var(--stk-global-color-79783, #3c29a2);\" class=\"stk-highlight\">There were many trials for the toggling experience (which contact data overwrites which, and which contact point is primary), and they were validated through a<strong> round of usability testing and interviews<\/strong> and those were the most clear to customers<\/span><\/p><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"4621\" height=\"2599\" src=\"https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Group-35616-1-edited.png\" alt=\"\" class=\"wp-image-970\" srcset=\"https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Group-35616-1-edited.png 4621w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Group-35616-1-edited-300x169.png 300w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Group-35616-1-edited-1024x576.png 1024w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Group-35616-1-edited-768x432.png 768w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Group-35616-1-edited-1536x864.png 1536w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Group-35616-1-edited-2048x1152.png 2048w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Group-35616-1-edited-320x180.png 320w\" sizes=\"auto, (max-width: 4621px) 100vw, 4621px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"434\" src=\"https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Group-35617-1024x434.png\" alt=\"\" class=\"wp-image-966\" srcset=\"https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Group-35617-1024x434.png 1024w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Group-35617-300x127.png 300w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Group-35617-768x326.png 768w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Group-35617-1536x651.png 1536w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Group-35617-2048x868.png 2048w, https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Group-35617-320x136.png 320w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-810b4be4\"><h3 class=\"uagb-heading-text\"><span style=\"color: var(--stk-global-color-79783, #3c29a2);\" class=\"stk-highlight\"><strong>Contact Card Revamp<br><\/strong><\/span><\/h3><\/div>\n\n\n\n<section class=\"wp-block-greenshift-blocks-row alignfull gspb_row gspb_row-id-gsbp-ee3c12f\" id=\"gspb_row-id-gsbp-ee3c12f\"><div class=\"gspb_row__content\">  <\/div><\/section>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-8ea19fa9 default uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-f4263684\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-05b824a\" data-block-id=\"05b824a\"><style>.stk-05b824a .stk-block-text__text{font-size:13px !important}@media screen and (max-width:1023px){.stk-05b824a .stk-block-text__text{font-size:13px !important}}<\/style><p class=\"stk-block-text__text\"><span style=\"color: var(--stk-global-color-79783, #3c29a2);\" class=\"stk-highlight\">Revamped the <em>Edit Contact Modal <\/em>that would also<strong> allow for multiple phone numbers, emails<\/strong> in the same contant. Users can also <strong>edit and unmerge <\/strong>from here, and <strong>change the primary contact point <\/strong>if necessary. &#8220;Add new channel&#8221; allows for adding social accounts when needed. <\/span><\/p><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-0ec6eaeb\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-4ab3453\" id=\"gspb_image-id-gsbp-4ab3453\"><img decoding=\"async\" src=\"https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Edit-contact-modal.png\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"2848\" height=\"3360\" data-aos=\"fade-up\" data-aos-easing=\"ease\" data-aos-duration=\"800\" data-aos-once=\"true\"\/><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/farahmourad.com\/wp-content\/uploads\/2024\/09\/Merge_9.gif\" alt=\"\" class=\"wp-image-924\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group has-background\" style=\"background-color:#0b4e41\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:53px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-3706a60\" data-block-id=\"3706a60\"><style>.stk-3706a60{margin-bottom:55px !important}.stk-3706a60 .stk-block-text__text{font-size:13px !important}@media screen and (max-width:1023px){.stk-3706a60 .stk-block-text__text{font-size:13px !important}}<\/style><p class=\"stk-block-text__text\"><span style=\"color: var(--stk-global-color-4771, #fff1ef);\" class=\"stk-highlight\">In 2 months, this project resulted in consolidating over 100,000+ redundant contacts and conversations, improving data accuracy and organization across our different customers. <\/span><\/p><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"thank-you\">\u2728<span style=\"color: var(--stk-global-color-4771, #fff1ef);\" class=\"stk-highlight\">Thank You \u2728<\/span><\/h2>\n<\/div><\/div>\n\n\n\n<figure><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>How can users merge redundant and duplicate contacts into one? 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